https://blog.google/products/ads-commerce/ Google Ads & Commerce en-us Tue, 27 Jun 2023 15:00:00 +0000 https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Logo.max-80x80.format-webp.webp https://blog.google/products/ads-commerce/ https://blog.google/products/ads-commerce/transparency-and-brand-safety-on-google-video-partners/ Advertisers control where their content appears and publishers must follow our clear policies. Tue, 27 Jun 2023 15:00:00 +0000 https://blog.google/products/ads-commerce/transparency-and-brand-safety-on-google-video-partners/ Google Ads article Advertisers control where their content appears and publishers must follow our clear policies. Google https://blog.google/products/ads-commerce/transparency-and-brand-safety-on-google-video-partners/ Marvin Renaud https://blog.google/products/shopping/google-search-tools-shop-smarter/ An illustration of a phone showing models wearing green shirts and blue pants on its screen. Shopping-related icons float in the background, including shopping carts and star reviews. Compare prices, virtually try on clothes and research complex purchases before you buy. Tue, 27 Jun 2023 13:00:00 +0000 https://blog.google/products/shopping/google-search-tools-shop-smarter/ Shopping article Compare prices, virtually try on clothes and research complex purchases before you buy. Google https://blog.google/products/shopping/google-search-tools-shop-smarter/ Julie Black https://blog.google/products/google-lens/google-lens-features/ A collage of imagery representing different Google Lens features, including a page of math homework and a plant identified as Red Ginger Lens makes it easy to search what you see and explore the world around you — including the new ability to search for skin conditions. Wed, 14 Jun 2023 16:00:00 +0000 https://blog.google/products/google-lens/google-lens-features/ Search Shopping Google Lens AI Health article Lens makes it easy to search what you see and explore the world around you — including the new ability to search for skin conditions. Google https://blog.google/products/google-lens/google-lens-features/ Lou Wang https://blog.google/products/shopping/virtual-try-on-google-generative-ai/ Several pieces of colorful clothing hang on a rack. An icon overlaid says “try-on models.” Take a closer look at the tech that powers our virtual try-on feature. Wed, 14 Jun 2023 16:00:00 +0000 https://blog.google/products/shopping/virtual-try-on-google-generative-ai/ Shopping article Take a closer look at the tech that powers our virtual try-on feature. Google https://blog.google/products/shopping/virtual-try-on-google-generative-ai/ Ira Kemelmacher-Shlizerman Shopping https://blog.google/products/shopping/ai-virtual-try-on-google-shopping/ Three photos of models wearing different clothes. The images are overlaid with an icon that says “Try-on models.” We’re introducing two new features to help you confidently shop for clothes online. Wed, 14 Jun 2023 14:00:00 +0000 https://blog.google/products/shopping/ai-virtual-try-on-google-shopping/ Shopping article We’re introducing two new features to help you confidently shop for clothes online. Google https://blog.google/products/shopping/ai-virtual-try-on-google-shopping/ Lilian Rincon https://blog.google/products/ads-commerce/new-ai-powered-ads-to-drive-demand/ Illustration of consumer behaviors across devices and screens. Google and YouTube’s new AI-powered solutions help advertisers multiply their creativity and generate demand. Wed, 14 Jun 2023 04:00:00 +0000 https://blog.google/products/ads-commerce/new-ai-powered-ads-to-drive-demand/ Google Ads YouTube Ads AI article Google and YouTube’s new AI-powered solutions help advertisers multiply their creativity and generate demand. Google https://blog.google/products/ads-commerce/new-ai-powered-ads-to-drive-demand/ Vidhya Srinivasan https://blog.google/products/ads-commerce/building-towards-greater-transparency-in-media-buying/ Google expands Confirming Gross Revenue to help publishers and buyers verify there aren’t hidden fees in ad tech. Thu, 08 Jun 2023 13:00:00 +0000 https://blog.google/products/ads-commerce/building-towards-greater-transparency-in-media-buying/ Google Ads article Google expands Confirming Gross Revenue to help publishers and buyers verify there aren’t hidden fees in ad tech. Google https://blog.google/products/ads-commerce/building-towards-greater-transparency-in-media-buying/ Dan Taylor https://blog.google/products/ads-commerce/upgrade-to-google-analytics-4-before-july-1/ Image of a desk with a computer screen, the Google Analytics logo, and a calendar indicating July 1. The Google Analytics 4 deadline is July 1, make your move before it’s too late and get AI-powered insights to improve your ROI. Wed, 07 Jun 2023 15:00:00 +0000 https://blog.google/products/ads-commerce/upgrade-to-google-analytics-4-before-july-1/ Google Ads article The Google Analytics 4 deadline is July 1, make your move before it’s too late and get AI-powered insights to improve your ROI. Google https://blog.google/products/ads-commerce/upgrade-to-google-analytics-4-before-july-1/ Russell Ketchum https://blog.google/products/search/search-generative-ai-tips/ Various responses from the new generative AI experience in Google Search. Today, we’re starting to open up access to SGE (Search Generative Experience), one of our first experiments in Search Labs. Thu, 25 May 2023 15:00:00 +0000 https://blog.google/products/search/search-generative-ai-tips/ Search Shopping AI article Today, we’re starting to open up access to SGE (Search Generative Experience), one of our first experiments in Search Labs. Google https://blog.google/products/search/search-generative-ai-tips/ Soufi Esmaeilzadeh Srinivasan (Cheenu) Venkatachary https://blog.google/products/shopping/google-product-studio-generative-ai-product-photos/ An illustration of a woman standing in front of a phone with product listings on its screen. Another screen shows a colorful line graph, and icons like star ratings, hearts and shopping bags float in the background. Merchants can use Product Studio to create product imagery with generative AI and easily list their products on the new Merchant Center Next. Tue, 23 May 2023 15:58:00 +0000 https://blog.google/products/shopping/google-product-studio-generative-ai-product-photos/ Shopping article Merchants can use Product Studio to create product imagery with generative AI and easily list their products on the new Merchant Center Next. Google https://blog.google/products/shopping/google-product-studio-generative-ai-product-photos/ Matt Madrigal https://blog.google/products/ads-commerce/ai-powered-ads-google-marketing-live/ Image of the Google Marketing Live event building We’re using generative AI in ads to help advertisers manage complexity and improve performance. Tue, 23 May 2023 15:58:00 +0000 https://blog.google/products/ads-commerce/ai-powered-ads-google-marketing-live/ Google Ads article We’re using generative AI in ads to help advertisers manage complexity and improve performance. Google https://blog.google/products/ads-commerce/ai-powered-ads-google-marketing-live/ Jerry Dischler https://blog.google/products/ads-commerce/new-consent-management-platform-requirements-for-serving-ads-in-the-eea-and-uk/ Google is introducing a new requirement for CMPs working with our publisher and developer partners that serve ads in EEA and the UK. Tue, 16 May 2023 13:00:00 +0000 https://blog.google/products/ads-commerce/new-consent-management-platform-requirements-for-serving-ads-in-the-eea-and-uk/ Google Ads article Google is introducing a new requirement for CMPs working with our publisher and developer partners that serve ads in EEA and the UK. Google https://blog.google/products/ads-commerce/new-consent-management-platform-requirements-for-serving-ads-in-the-eea-and-uk/ Peentoo Patel Google Ad Manager https://blog.google/products/ads-commerce/new-cmp-requirement/ Google is introducing a new requirement for CMPs working with our publisher and developer partners that serve ads in EEA and the UK. Tue, 16 May 2023 13:00:00 +0000 https://blog.google/products/ads-commerce/new-cmp-requirement/ Google Ads article Google is introducing a new requirement for CMPs working with our publisher and developer partners that serve ads in EEA and the UK. Google https://blog.google/products/ads-commerce/new-cmp-requirement/ Peentoo Patel Google Ad Manager https://blog.google/products/search/generative-ai-search/ Several images of the Search Generative Experience surrounding the product logo We’re starting with an experiment in Search Labs called SGE, Search Generative Experience, which uses generative AI. Wed, 10 May 2023 17:45:00 +0000 https://blog.google/products/search/generative-ai-search/ Search Shopping Ads AI article We’re starting with an experiment in Search Labs called SGE, Search Generative Experience, which uses generative AI. Google https://blog.google/products/search/generative-ai-search/ Elizabeth Reid Search https://blog.google/products/ads-commerce/google-search-ads-generative-ai/ TBD As we use the power of generative AI to create more natural and intuitive Search experiences, ads will continue to play an important role. Wed, 10 May 2023 17:00:00 +0000 https://blog.google/products/ads-commerce/google-search-ads-generative-ai/ Google Ads article As we use the power of generative AI to create more natural and intuitive Search experiences, ads will continue to play an important role. Google https://blog.google/products/ads-commerce/google-search-ads-generative-ai/ Vidhya Srinivasan https://blog.google/products/ads-commerce/more-effective-media-buying-on-apps/ Illustration showing a mobile ad and icons highlighting the improvements to media buying Details on how Google Ads plans to buy media on apps and an update on Google bidding with third-party app monetization platforms. Mon, 01 May 2023 15:00:00 +0000 https://blog.google/products/ads-commerce/more-effective-media-buying-on-apps/ Google Ads article Details on how Google Ads plans to buy media on apps and an update on Google bidding with third-party app monetization platforms. Google https://blog.google/products/ads-commerce/more-effective-media-buying-on-apps/ David Mitby https://blog.google/products/ads-commerce/new-ways-to-build-awareness-with-youtube-shorts/ Store owner takes video of her shop with mobile phone. This week at the IAB NewFronts, we’re announcing new ways to introduce Shorts into your awareness campaigns to reach highly engaged YouTube audiences. Mon, 01 May 2023 14:00:00 +0000 https://blog.google/products/ads-commerce/new-ways-to-build-awareness-with-youtube-shorts/ Google Ads article This week at the IAB NewFronts, we’re announcing new ways to introduce Shorts into your awareness campaigns to reach highly engaged YouTube audiences. Google https://blog.google/products/ads-commerce/new-ways-to-build-awareness-with-youtube-shorts/ Kristen O’Hara https://blog.google/products/ads-commerce/reach-gen-z-audiences-where-they-are-on-youtube-with-new-music-ad-solutions/ Animation of a person scrolling through Shorts with their headphones in, listening to music while they work, and dancing along to a concert on CTV Reach Gen Z audiences across devices and formats with new music ad solutions. Wed, 26 Apr 2023 16:00:00 +0000 https://blog.google/products/ads-commerce/reach-gen-z-audiences-where-they-are-on-youtube-with-new-music-ad-solutions/ Google Ads YouTube Ads article Reach Gen Z audiences across devices and formats with new music ad solutions. Google https://blog.google/products/ads-commerce/reach-gen-z-audiences-where-they-are-on-youtube-with-new-music-ad-solutions/ Nicky Rettke YouTube Ads https://blog.google/products/ads-commerce/more-flexibility-to-help-publishers-to-optimize-app-revenue/ Illustration showing a mediation setup with multiple ad sources bidding on an ad slot in an app Updated guidance for publishers looking to experiment with monetization strategies Wed, 19 Apr 2023 17:00:00 +0000 https://blog.google/products/ads-commerce/more-flexibility-to-help-publishers-to-optimize-app-revenue/ Google Ads article Google https://blog.google/products/ads-commerce/more-flexibility-to-help-publishers-to-optimize-app-revenue/ Ali Pasha https://blog.google/products/ads-commerce/iba-test-results/ Visual depiction of different affinities and an interest-based ad with privacy at its core Results of Google Ads’ experiments with privacy-preserving signals for interest-based audiences to help drive performance without 3p cookies. Tue, 18 Apr 2023 13:00:00 +0000 https://blog.google/products/ads-commerce/iba-test-results/ Google Ads article Results of Google Ads’ experiments with privacy-preserving signals for interest-based audiences to help drive performance without 3p cookies. Google https://blog.google/products/ads-commerce/iba-test-results/ Dan Taylor